Tuesday, December 24, 2019

Management Principles Of Public And Nonprofit Organizations

This semester we had the opportunity to explore management principles in public and nonprofit organizations. We learned a range of concepts, theories, models and techniques related to organizational and management theory, supervision, communication, ethics, and a multitude of perspectives within organizations and society. The concepts that were stressed by Lee G. Bolman Terrence E. Deal (2013) in Reframing Organization was the structural, human resource, political and symbolic aspects of organizational behavior. (Bolman Deal 2013). Exploring these organizational structures have made me evaluate my own organization and I want to present in my paper some of the concepts that we learned this semester and relate them to my experiences I†¦show more content†¦This case ultimately set the precedent of how the IDJJ facilities would operate under the Consent Decree. There were six IYC facilities IYC-Chicago, Harrisburg, Kewanee, Pere Marquette, St. Charles, and Warrenville. In 2016 , IYC- Kewanee faced a closure. The state recently closed the facility in 2016 in hopes to save money. Now there are only five IYC juvenile facilities operating under direct supervision of Illinois Department of Juvenile Justice. The Illinois Department of Juvenile Justice have been operating for almost eleven years. With IDJJ being a new department, it is established, but there are still some management and organizational issues that are still present within this organization. In prior post, I stated that my organization runs similarly to Henry Mintzberg’s five parts of an organization known as the Mintzberg’s five: the operating core, the strategic apex, the middle line, the technostructure, and the support staff. The operating core represents workers who are on the frontline and are responsible for producing the organization’s services and goods. The strategic apex is the organization’s executive leadership that ensures that operation is running smooth ly and is in accordance with policy, procedure, and organizational strategy. The middle line represents middle management. These workers are responsible for supervising staff while taking instruction from the strategic apex. The technostructure is responsible for training, work procedures,Show MoreRelatedStrategy, Advocacy And Change Essay957 Words   |  4 Pagesplanning and implementing are two basic principles in guiding an organization forward to a strong and productive future (Rowe Dato-on Conway, p. 162). i. Strategic Management is a concept derived from a for-profit technique to enhance organizational performance and provide meaningful information to stakeholders (Kong, p. 281). ii. Organizations that utilize a strategic plan are able to select how to use scarce resources on a long-term basis and lead the organization to competitive opportunities (RoweRead MoreWorld Team Sports1435 Words   |  6 PagesWorld Team Sports Introduction Over the last several years, the budgets of public entities and nonprofit organizations have been increasingly brought to the forefront. This is because the industry has expanded to $5 billion a year in revenues and there are increasing pressures for added amount of accountability using self-regulation. At the heart of this approach, is to have nonprofits provide the public with a full disclosure of all activities. In the case of World Team Sports, they are followingRead MoreExecutive Directors : An Effective Business Model731 Words   |  3 Pages Executive directors have an obligation to act as financial stewards in managing and leading the organization to sustainability. Executive directors must ensure compliance with financial requirements and adherence to accounting principles. They are also responsible for ensuring fiscal responsibility and building public trust (Minnesota Council of Nonprofits, 2014). Leaders, including the board of directors have the obligation to ensure that financial resources accomplish their missions effectivelyRead MoreGood Of Great And The Social Sectors1568 Words   |  7 Pagessurvey in communities regarding for-profit and nonprofit sectors, would the results indicate knowledge and understanding of the differences amongst the sectors or would the results show a trend in people recognizing organizations by the services and products they administer, rather than the sector they belong to. With a multitude of organizations providing services to and for the people, how does an organization continue to flourish while a similar organization dissolves? In the book Good to Great andRead MoreNonprofit Ethics803 Words   |  3 Pageseffectiveness and accountability in the management of the affairs, and all other activities of an organization. The concern is for the welfare, good performance, corporate ethics and morality, as well as social and public responsibility for the good stewardship of governments and not for profit entities. This involves a system to ensure that the organizations obligations to its major stakeholders. The relationship among the many stakeholders and the way an organization is directed and governed is thereforeRead MoreMy Introductory On Public Administration1472 Words   |  6 PagesMy Introductory to Public Administration class has taught me the range that can come with public administration. Public administrators are employed in all levels of government, across various fields including social welfare, financial administration, and human resources (Denhardt, 2014, p. 1). Despite the various type of public administration jobs that exist, the one thing all public administrators are required to do is to maintain a commitment to public service (Denhardt, 2014, p. 1). In order toRead MoreUnited Way of America767 Words   |  4 PagesA charity organization need internal control to ensure that all the resources are properly utilized to achieve organization goals and varies projects. In order to reduce financial risk such as theft, internal control plays an important role. According to the case, the business process of nonprofit organizations is usually not well regulated. In my opinion, a nonprofit organization can implement the following controls to ensure transparency and accountability in its operations. 1. Segregation ofRead MoreThe History of Nonprofit Organizations in America Essay1364 Words   |  6 PagesThe nonprofit sector in America is a reflection some of the foundational values that brought our nation into existence. Fundamentals, such as the idea that people can govern themselves and the belief that people should have the opportunity to make a difference by joining a like-minded group, have made America and its nonprofit sector what it is today. The American civil society is one that has been produced through generations of experiments with government policy, nonprofit organizations, privateRead MoreIdentify The Difference Between The Third Sector And The Market Sector1396 Words   |  6 Pagesthe relationship between Fundraising and the Nonprofit board of directors that is particular to nonprofit organizations. Be Specific. 2. Identify the difference between the third sector and the market sector. Be clear specific. The market sector also known as the ‘private sector’ differs from the third sector because focuses on human need, it is not philanthropic, and is self interested, among other differences. VanWinkle, Diana. â€Å"Nonprofit Intro.† Kent State University. White Hall, KentRead MoreFinancial Management In Nonprofit Organizations Essay1640 Words   |  7 PagesA not for profit organization is a corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive (Legal, 2013).† There are immense community benefits as a not-for-profit generally accepts everyone regardless of ability to pay. Nonprofit organizations are granted tax-exempt status which helps them to provide services to the public and are expected to be effective managers of their finances as well as being efficient (Financial

Sunday, December 15, 2019

Aqa Psya3 Interventions for Addiction Notes Free Essays

Interventions for addiction (Key: – = negative criticism/limitations + = positive criticism/support Biological interventions Methadone for heroin: Heroin addicts are given Methadone, which gives similar effects but is less addictive. Their dose is slowly increased to build up tolerance, then slowly decreased to wean the addict of it until the addict need neither substance. Some people just switch from being heroin addicts to Meth addicts – Statistics show more than 300 methadone related deaths in the UK in 2007 – Methadone consumption is often unsupervised, which has created a black market, where addicts can sell their doses for only ? 2 Potential drug treatments for gambling: not approved in the UK yet, but there is evidence that SSRI’s (selective serotonin re-uptake inhibitors which increase serotonin= good mood) or Naltrexone (a dopamine receptor antagonist, which reduces the reward of gambling by reducing dopamine) may be effective. We will write a custom essay sample on Aqa Psya3 Interventions for Addiction Notes or any similar topic only for you Order Now Hollander found that gamblers treated with SSRI’s showed improvements compared to a control group – BUT Hollander’s study only had 10 participants; a larger, longer study by Blanco et al (32 gamblers over 6 months) showed SSRI was no more effective than a placebo + Kim and Grant showed that naltrexone led to decrease in gambling thoughts and behaviours after 6 weeks of treatment – Intervention bias of doctors: Cohen and Cohen suggest that clinicians don’t believe addictions are too difficult to treat, because they only come across them when the addiction is too advanced to respond to treatment Psychological interventions: Reinforcement: Sindelar did a study with addicts on methadone therapy (+ counselling). One group was rewarded every time they tested negative for drugs. By the end, the reward group had 60% more negative urine tests than the control (who weren’t offered rewards). + Sindelar showed it to be effective at reducing the addictive behaviour – BUT Reinforcement doesn’t address the underlying problems that caused the addiction in the first place, so as soon as the rewards are removed, addicts may just go back to engaging in the same, or another addictive behaviour again (eg an alcoholic may go back to alcohol, or develop an new addiction for sex). The rewards would have to be paid for by the NHS, which is a public service funded by taxes. The general public wouldn’t want their taxes being spent on giving addicts rewards CBT: CBT helps people change the way they think about their addiction and learn ways of coping effectively. (eg. in gambling addiction, the addict has a cognitive error in believing they can influence the outcome of the game, CBT would correct this wrong thinking by showing them that the belief is irrational) + Effective: Ladoceur et al randomly allocated 66 pathological gamblers to either a CBT group or waiting list. At the end, 86% of the treatment group were no longer classed as pathological gamblers, and had increased self-efficacy. + ALSO Sylvian et al looked at treatments that targeted both cognition and behaviour. Pathological gamblers were given cognitive therapy, social skills training and relapse prevention, resulting in improvements which were maintained at a 1yr follow-up. Research has tended to show that no psychological treatment to be superior, but that they are most effective when combined with pharmacological treatments. Public health interventions The NIDA (National Institute on Drug Abuse) Study: US government sponsored interventions such as the NIDA Collaborative Cocaine Treatment (CCT) study are designed to intervene in the cycle of drug-related personal and social problems. + The NIDA intervention led to a reduction in cocaine use, and subsequent reductions in related behaviours (eg. unprotected sex, which led to a reduction in HIV transmission) Telephone smoking ‘Quitline’: Stead et al found that smokers who received repeated Quitline counselling telephone calls were 50% more likely to quit than a control who only received brief counselling. Has real-world applications: Military personnel deployed overseas often take up, or increase smoking habits. Beckham et al found that combining Quitline services with nicotine replacement therapy was highly effective in treating US military veterans. Prevention of youth gambling: Messerlian et al proposed a prevention model based on research into teenage pathological gambling using denormalisation, protection, prevention and harm reduction principles. (eg. programme based on prevention would include early identification of ‘at risk’ youths, and attempt to avert them from escalating towards pathological gambling. + Public health intervention in gambling is proactive and addresses a potentially devastating social issue. Research shows that problem gambling as a teen can lead to subsequently adverse outcomes, (eg. strained relationships, criminal behaviour, depression and even suicide) so early prevention is essential. (Derevensky and Gupta) How to cite Aqa Psya3 Interventions for Addiction Notes, Papers

Saturday, December 7, 2019

The Airline Company-Case Study-Free-Samples-Myassignmenthelp.com

Question: Write a report about a Crisis in a Local Company. Answer: History The airline company was established in the year 1975 and began its operation in the year 1976. The company started by providing helicopter operations and had its first aircraft in the year 1991. The ownership of the company is divided where 30 percent of the stakes are taken up by the government of Abu Dhabi and 70 percent of the stakes are retained by the nationals. The size of the fleet increased to a number of 34 fleets by the end of 1983, which showed that the annual flight hours for the company was 38,800 and an average of 100 hours per day (Arif, Willliams Gupta, 2013). Mission/Vision The mission of the company is to provide solutions that are innovative in nature on a global basis so that it can meet the expectations of the employee, shareholders and the customers. The vision of the company is that it aims to build a single team so that it can help in achieving better profits in the future. Objectives The objectives of the company are that it will provide safety at all costs and will see that it is not compromised anyhow. The company will provide the best services that are innovative and cost-effective in nature. The company is dedicated in providing the best level of customer satisfaction by ensuring that they have a better level of competence and competitiveness in the market (Touq Ijeh, 2017). Organizational structure Figure 1: Organizational Chart (Source: Alameeri et al., 2017) Services provided by the organization The company provides support to the offshore oil companies and the oil and gas production companies along with other services on a global manner. It also provides transportation services for the important people and carries out the search and rescue operation in the UAE as well. Apart from this, it provides other services such as spraying of crops, aerial constructions, fighting fire in the European countries and providing seismic support (Touq Ijeh, 2017). Internal communication plan The internal communication within the company consists of informing the employees so that they can be aware of the messages that are being circulated within the organization. The company makes it a point to publish the information to the employees at the time when it is being made public. The communication is done on a simultaneous and an uniform manner. The use of the intern al communication has helped the company in maintaining an effective relationship with the employees and the managers so that it can help in promoting transferring of messages in a better way (Heikal, 2014). External communication The company has identified its major stakeholders so that the relevant information can be communicated with them in a continuous manner and in accordance to the communication policy. The channels of communication that are taken up by the company vary with different issues that are being communicated to the different stakeholders. The relationship with the investors is done by providing them all the information in a transparent manner, which helps in increasing the values of the company and the expectations by the customers (Al Nahyan Abdel All, 2017). Other information Number of employees The company employs over 1000 personnel, which is inclusive of more than 150 pilots and the engineers and technicians consist of around 280 people. Yearly budget The yearly budget for the company for the financial year 2015 was estimated to be Dh24 billion, as the budget focused on using the financial resources in a sustainable manner so that better education and health care services can be provided by the company to its people. The budget was divided in to maintain the affairs of the government, economic and infrastructure development and increasing the financial assets for the company as well, which will help them in serving the customers in a better way (Rhoades, 2016). Future plans The company is looking forward to the application of drone technology and pilotless aircrafts in their helicopter services so that it can mitigate the level of accidents. The company needs to understand the role that these technologies will play in the future so that it can help the use of innovative measures within the company can help in the excellence of the companies. the company has plans to work with the government enterprises so that the drones can be manufactured so that it can help the aircrafts in operating properly. The company also has plans to expand its fleet of aircrafts, as the demand of private jets by consumers are increasing and is not affected by the decrease in the price of oils. This will help the company to diversify its business and include Bombardier Global 5000 to its collection of aircrafts. Problem within the company The issues within the company are that the level of profit has been decreasing since the financial crisis of oil prices that started within the country since 2008. The profit of the company fell in the last quarter to around 42 percent due to the fall of the oil prices. The shortage in the level of profit was due to the low demand of the air services, which led to the suffering for the company. The chairman of the company Mr. Nader Al Hammadi stated that the decrease in the corporate travel has made a powerful impact on the aviation business that is present within Abu Dhabi (Hari, Yaaakob Binitha, 2015). Plan to fix the issue The company needs to introduce new technologies within its airline services so that it can increase its level of competitive advantage within the aviation sector. The shortage of skilled employees along with the complex programs has led to the drop in the demands by the customers that need to be fixed immediately. The company needs to focus on the assets that are present with them so that the data can be transferred digitally, which will minimize the risk of tampering the information. The low price of the oil needs to be applied by the company by giving the tickets at a lower rate so that it can help in increasing the demand among the customers (Thretheway Markhvida, 2014). Reference List Al Nahyan, M. T., Abdel All, S. F. (2017). Key Enablers of Effective Implementation of TQM in Royal Jet Airways.Advances in Decision Sciences,2017. Alameeri, A., Ajmal, M. M., Hussain, M., Helo, P. T. (2017). Sustainability practices in the aviation sector: a study of UAE-based airlines.International Journal of Sustainable Society,9(2), 119-147. Arif, M., Gupta, A., Williams, A. (2013). Customer service in the aviation industryAn exploratory analysis of UAE airports.Journal of Air Transport Management,32, 1-7. Hari, T. K., Yaakob, Z., Binitha, N. N. (2015). Aviation biofuel from renewable resources: routes, opportunities and challenges.Renewable and Sustainable Energy Reviews,42, 1234-1244. Heikal, M. M. (2014).Evaluating the Outcomes of Vocational Education Program in Abu Dhabi from a Project Management Perspective(Doctoral dissertation, The British University in Dubai (BUiD)). Rhoades, D. L. (2016).Evolution of international aviation: phoenix rising. Routledge. Touq, A. B., Ijeh, A. (2017). Information Quality in Participatory Systems: The Case of Abu Dhabi.International Journal of Knowledge-Based Organizations (IJKBO),7(4), 19-31. Tretheway, M. W., Markhvida, K. (2014). The aviation value chain: Economic returns and policy issues.Journal of Air Transport Management,41, 3-16.

Saturday, November 30, 2019

Rose For Emily Essays (1000 words) - A Rose For Emily, Fiction

Rose For Emily After World War One, there were many changes occurring in the world. Man's inherent need to follow tradition was now being challenged by a continually changing, modern world. The past and the present often conflicted. William Faulkner, a southern born writer, based much of his novels and short stories on this conflict. He aptly reflects the turmoil of the past and the present in, " A Rose for Emily". The conflict between the past and the present is symbolized in the beginning of the story by this description, " only now Miss Emily's house was left, lifting its stubborn and coquettish decay above the cotton wagons and gasoline pumps-an eyesore among eyesores" (331). It is ironic that the same description " stubborn and coquettish decay" can be a description for Miss Emily as well. And just like her house, which had once been white and on a " select street", Miss Emily had been a slim young girl dressed in white. But as the house fell into decay so had Miss Emily," she looked bloated, like a body long submerged in motionless water, and of that pallid hue"(332). The town played a part in Miss Emily's delusion. There were numerous complaints of a foul stench permeating from her property. A younger member of the Board of Aldermen suggested that Miss Emily be told to clean up her property. But due to the old southern ideals of honor, duty and loyalty the older, the more traditional members could not possibly confront her about this matter. "Dammit sir", Judge Stevens said," will you accuse a lady to her face of smelling bad"(333)? So in the midnight hour they chose to " slunk about the house" and apply lime to the infected areas. Then thirty years later the Board of Aldermen allow themselves to be "vanquished" by Miss Emily as they attempted to collect the delinquent taxes owed the town. The druggist also permits her to purchase arsenic without following protocol. By law Miss Emily was required to tell the druggist what she plan to do with the arsenic. She did not. Ray B.West Jr., taught at the University of Montana and the University of Kansas. He was also the editor of," Rocky Mountain Stories and " The Art of Modern Fiction". He wrote an analysis on, " A Rose for Emily", titled " Atmosphere and Theme in " A Rose for Emily" in 1949. He states, " It is the Past pitted against the Present-the Past with its social decorum, the Present with everything set down in "the books". Emily dwells in the Past, always a world of unreality to us of the Present."(68). In his analysis, Mr. West sees an atmosphere (time, place, and conditions) of unreality created by the female character, Emily. And once this atmosphere of unreality is established, the reader is being prepared for " Emily's unnatural act at the end of the story". This same atmosphere allows the reader to see Miss Emily as a " tragic figure" instead of an evil monster. Miss Emily hold on the past had made her a victim of her own values. The relationship with Homer Barron is also a conflict of the past and the present. Miss Emily, a Southern aristocrat, is the ideal of past values and Homer, a northern laborer, is a part of the ever-changing present. While Miss Emily is " of moonlight and magnolias, cotton fields, faithful old family servants and Mount Vernon mansions" a quote by Joel Williamson, a historian of the south (Williamson 401). Homer is of machinery, a hearty laugh and a man's man. Miss Emily symbolizes the slow moving pace of the old south while Homer symbolizes progress of the fast moving pace of the new south. Even during their buggy rides Miss Emily sits with " her head high", representing the past and Homer sits with his "hat cocked", representing the present. Homer must have planned to leave Miss Emily. When her father had died, she refused to acknowledge his death for three days. Her father, who had been the mainstay of her life, had left her .The father that turned away potential suitors because he felt that they were not good enough for his daughter. I t was said that she had to "cling to that which had robbed her". Homer entered her life by courting her publicly, for there not to be marriage, would have robbed her of her dignity and high standing in the community. The ladies of the town had already

Tuesday, November 26, 2019

Choking In Sports Essays - National Football League Season

Choking In Sports Essays - National Football League Season Choking In Sports I was sitting in my chair in my room watching a college football game on ESPN2, and I was looking for a topic for my report. I knew it would have to do with sports in some way. As I was watching the game, I realized that this game was getting interesting. A unranked, unknown team was beating a ranked team with a whole lot of talent. The game was getting close and before I knew it there was only 7 second left in the game. The unranked team had the ball at their opponents 25 yard line and were inning up for a field goal. There kicker was going to be a pro soon and was automatic. He made three field goals already that game. He was inning for what seemed like an easy field goal. This field goal meant a huge upset. There was no wind. It was a shoe in, but the kick went wide. He shanked the kick and team lost. Why would he do that? He had the leg? Why did he shank it? That is what I am going to write about. I wanted to know why player choke and what does it do to their careers. I will diss ect what happened to Mitch Williams and Scott Norwood. Two players who choked in big games and lost their careers because of it. They played in two different sports, but have similar positions. I will go through each position and what the NFL and MLB expects of these players. I will show you what kind of pressure Mitch Williams and Scott Norwood went through. I will use articles from sport web sites, and articles from Newsday magazine. I think that choking effects so many people and the outcome of games. Fantastic athletes that do there job with ease, but when it comes down to the big game, they play like how you and I would play. First, lets examine what a kickers job is in the sport of football(specifically in the NFL). The kicker is a specialist whos sole purpose is to kick the football into the goal post. In the NFL, if the kicker fails to kick the field goal in about 80 to 90 percent of the time, the kicker is released or fired. This is the way the NFL is. The trick to being a great NFL kicker is consistency and wits. The kicker makes, at average, the league minimum which is $250,000 a year.(Tj Simers, 1997) They only receive one to two year contracts. The biggest being Morten Andersen, who is one of the greatest kickers of all time, so you have to be the best to get good contracts. His contract is for about five years, all not guaranteed, for $870,000 dollars a year. There are reasons for this. The big thing for kickers in the NFL these days are a strong legged kicker who can make the 50+ yard field goals on command. The need for short range, but automatic kickers like Gary Anderson, kicker for The Minne sota Vikings, is not being emphasized. Most teams are all looking for the Morten Andersens and the Jason Elams.(Peter King, 1998) Although, like life you cant have both unless you are the cream of the crop. John Hall has one of the biggest legs in the business, but he only made 18 field goals out of 27 tries. This is not a good average, but since he can make these long field goal with ease, he keeps his job, for now. Most of the kicker hired are fired within only two years because they cannot keep this same standard and not have a toll on them physically and mentally which bring us to my topic. Chris Jacke and Adam Vinatieri are hoping Super Bowl XXXI won't come down to a last-gasp field goal, because they both have a case of the nerves. Jacke and Vinatieri both realize the Super Bowl can be a graveyard for a field-goal kicker. One wide right one, in particular, was SB XXV goat Scott Norwood of the Buffalo Bills. I was pulling for Norwood. In that situation, you have to pull for the kicker. I felt for

Friday, November 22, 2019

Analysis of the Indian telecom industry

Analysis of the Indian telecom industry THE Indian Telecom industry is one of the fastest growing in the world with an average of 18 million subscribers added every month. The launch of newer services and the introduction of smart phones in the last few years. Contrary to other industries,the Indian Telecom industry has shows no signs of recession and has created job opportunities like never before. The total wireless subscriber base was 670.60 million and the broadband subscriber base reached 10.08 million by the end of August 2010(growing at 3 percent every month) .Teledensity has reached 128 percent in the urban markets and 26 percent in the rural markets ,which shows a rapidly increasing trend .Indeed ,telecom is helping to unite India to next level. However ,India ,with the second largest population in the world ,has just 6 percent of its cities are connected via Internet so far. Although, India has seen a telecom revolution in the last two decades in terms of technology and connectivity, much still needs to be achie ved to provide infrastructure connectivity in rural areas..Approximately 72.2 percent of the population of India lives in about 638,000 villages..Around 41.8 percent of the total rural population survives on a meager Rs.447 monthly per-capita consumption expenditure. History of Telecommunication Industry The history of telecommunication industry started with the first public demonstration of Morse’s electric telegraph, Baltimore to Washington in 1844. In 1876 Alexander Graham Bell filed his patent application and the first telephone patent was issued to him on 7th of March. In 1913, telegraph was popular way of communication. AT&T commits to dispose its telegraph stocks and agreed to provide long distance connection to independence telephone system. In 1956, the final judgment limited the Bell System to Common Carrier Communications and Government projects but preserving the long-standing relationships between the manufacturing, researches and operating arms of the Bell Syste m. In this judgment AT&T retained bell laboratories and Western Electric Company. This final judgment brought to a close the justice departments seven -year-old antitrust suit against AT&T and Western Electric which sought separation of the Bell Systems Manufacturing from its operating and research functions. AT&T was still controlling the telecommunication industry. OBJECTIVE OF THE STUDY . RESEARCH DESIGN The research design is Descriptive studies. Descriptive studies are well structured, they tend to be rigid and its approach cannot be changed every now and then. SOURCES OF DATA COLLECTION Sources of secondary data were primarily the Internet , journals , newspaper, annual report. Global Scenario World telecom industry is an uprising industry, proceeding towards a goal of achieving two third of the world’s telecom connections. Over the past few years information and communications technology has changed in a dramatic manner and as a result of that world telecom industry is going to be a booming industry. Substantial economic growth and mounting population enable the rapid growth of this industry. The world telecommunications market is expected to rise at an 11 percent compound annual growth rate at the end of year 2011. The leading telecom companies like AT&T, Vodafone, Verizon, SBC Communications, Bell South, Qwest Communications are trying to take the advantage of this growth. These companies are working on telecommunication fields like broadband technologies, EDGE(Enhanced Data rates for Global Evolution) technologies, LAN-WAN inter networking, optical networking, voice over Internet protocol, wireless data service etc.

Wednesday, November 20, 2019

Leadership style and theories Essay Example | Topics and Well Written Essays - 1250 words

Leadership style and theories - Essay Example When what needs to be accomplished is clear, it is more likely that it will be communicated to the other employees. I also determine which tasks would be best to particular employees as I understand my juniors very well. There is always a need to match responsibilities to the strengths of every person. Giving person roles that are new to him/her will be a recipe for chaos. As a leader, I must ensure that I give individuals projects that they will be more enthusiastic to do. Many modern-day organizations use participatory leadership as their management style. Delegating leadership style relates to participatory leadership because decisions are made with the participation of people affected by the decisions. Just like delegating leadership style, participatory leadership style adds a democratic dimension in leadership. Participative leadership ensures that it consults other people, especially the employees in the process of making decisions. Although participative leaders may eventuall y make decisions on their own, consulting other people demonstrates consideration and respect for other people. This approach of leadership is appreciated by followers who reciprocate by showing their loyalty and commitment. Just like delegating leadership style, participative leadership leads to the development of employees and builds support for the vision of the organization. Participative leaders empower other people to make decisions and take actions that are within defined boundaries. I believe that all leaders are made, not born.

Tuesday, November 19, 2019

International Trade Assignment Example | Topics and Well Written Essays - 750 words

International Trade - Assignment Example The cumulative effect is all the same. b. â€Å"Tariffs have a more negative effect on welfare in large countries than in small countries.†Ã‚   False, the opposite is true because tariffs by large countries can actually trim down world prices which helps offset their effects on consumers. c. â€Å"Automobile manufacturing jobs are headed to Mexico because wages are so much lower there than they are in the United States. As a result, we should implement tariffs on automobiles equal to the difference between US and Mexican wage rates.†Ã‚   False, the end result of policy might be increased production in the United States of America and decreased production in Mexico. But it will increase the selling price of the automobiles in USA and would negatively affect the welfare or people and consumer surplus. So there would be only dead weight that comes from consumption and the protection effects. 2. Recently, the United States has taken action to restrict imports of certain Chi nese goods, such as toys containing lead and seafood that does not meet health standards, in order to protect US consumers. Some people have said that this shows a double standard: If we are willing to restrict goods on these grounds, why shouldn’t we restrict imports of goods that are produced with badly paid labor? Why is or isn’t this argument valid? Explain.   This is not a valid argument because the free trading principles do not support it. So the world trade organizations can restrict only imports of those goods which can cause potential threat to the health and safety of Us Citizens. The low labor charges do not come in the potential health threat rather it effects the growth of economy so one cannot restrict the imports of goods on these basis. Free trade has the potential to reduce environment threats on one hand but on the other it somehow effects economic growth of particular nation. 3. What were some of the reasons for the decline of the import-substitut ing industrialization strategy in favor of a strategy that promotes open trade? Explain.   The reasons for the decline of the import-substituting industrialization strategy in favor of strategy that promotes open trade are that the developing countries usually impose Ivey tariffs on the imported goods and the end result is that imported products are sold at higher rates and space is created for the domestically manufactured products. Although this import substituting industrialization strategy works wonder for developing countries for a while like the unemployment is reduced in the economy and the country is in better position to move from the basic agricultural products to the convenient or finished goods category. But the long terms effects of the import-substituting industrialization strategy is that developing countries can start to only survive in business environment without competition which is unhealthy as it will promote the lower quality products at higher prices eventua lly. Moreover, the subsidies need to maintain the industries that were once backed by state which can sap the economic growth. 4. Suppose that the Government of Canada asked you to develop a brief on behalf of subsidizing Canadian software development—bearing in mind that the software industry is currently dominated by US firms, notably Microsoft. What arguments would you use? What are the weaknesses in those arguments? The key squabble can be that there has to

Saturday, November 16, 2019

Factors Affecting Women Shoppers Essay Example for Free

Factors Affecting Women Shoppers Essay Ministry of Women, Family and Community Development 3. 3 2013 Budget Presentation Speech by Malaysia Prime Minister. 3. 4 The Household Use of Internet Survey,2005 by Malaysian Communications and Multimedia Commisions. | | | | | CHAPTER 1 INTRODUCTION 1. 1Background of the Study The usage of Internet has grown rapidly over the past years and it has become a common means for delivering and trading information, services and goods. Nowadays, internet is not only a networking media, but it is also used as a means of transaction for consumers at global market. Women contribute the large number of Malaysia’s population. Major contribution of women to the nation always been recognized. With the increasing number of career women in Malaysia contribute further enhance of the purchasing power among women buyers. The existence of telecommunications equipment such as smart phones and tablets are not limiting time and place for them to be online. The roles of a shopper’s personal attitudes have been widely acknowledged in consumer decision-making and behavioral intentions (Wu, 2003). In particular, attitude serves as the bridge between consumers’ characteristics and the consumption that satisfies their needs (Armstrong amp; Kotler, 2003). Moreover, consumers’ characteristics, such as personality, as well as demographic and perception on online shopping benefits, have also been found to influence their online shopping behavior (Cheung amp; Lee, 2003). Thus, identifying the relative importance of each determinant of choice towards a given action could be a useful step in understanding such behavior occurs. The main aim of this study is to investigate purchasing intention of women shopper at Universiti Malaysia Pahang (UMP), with a particular emphasis on understanding and evaluating the factors which directly or indirectly influence their purchasing intentions by measuring the attitude towards online shopping. 1. 2Problem Statement Online shopping in Malaysia is a new technology breakthrough since it has just begun to assault the Malaysia retailing sector with the online shopping services (Haque et al. 2006). In order to increase online shopping in Malaysia, understanding consumer online shopping behavior and factors affecting this behavior when shopping online should be given priority. With the expansion of career women in Malaysia, women shoppers become one of the important market segments or two reasons; first, this group has money and shopping interest. According to Statistics on Women, Family and Community 2011, shows that number of female employed increased from 2000 until 2010. It shows that women in Malaysia have purchasing power (See Appendix 3. ). Second, this segment of the population has the potential of earning a greater income than other segments of the population. It will be great significance to find out the factors which influence women shoppers’ intention to shop online if we want to expand group of online buyers and the volume of e-commerce. According to to Statistics on Women, Family and Community 2011, Number of female enrollment in University is higher than ma le and the number keep increasing. In 2001, number of male enrollment student in University is 103,747 and female 142,242. In 2010, Number of male enrollment in University is 184,457 and female 278,323 (See Appendix 3. 2). The differences of student become bigger each year. The higher of education background can contribute to higher income in the future. Third, growth of online business keeps increasing. Recently, during the 2013 budget presentation by our Prime Minister has stated that; the Malaysia Government aware women not only important in a family, but also contribute to the development to the national economy. The government allocated 50 million to support women’s role. One of them is, Get Malaysia Business Online Program (GMBO) introduced to help 50 thousand small entrepreneurs, especially women to increase their online sales. Grants of thousand Ringgit Malaysia through the provision of 50 million Ringgit Malaysia by the Malaysian Communications and Multimedia Commission (MCMC) (See Appendix 3. 3). A mid-2005 survey by the Malaysian Communication and Multimedia Corporation (MCMC), only 9. 3% of Internet users had purchased products or services through the Internet during the preceding three months. Among those who did so, airline tickets were the most popular items (43. %) followed by books (15. 6%) and music (6. 8%). Amounts spent on these items were small, however, with 57. 7% of transactions worth less than M$500. Moreover, it is expected Malaysian online sales will increase every year at a high growth (See Appendix 3. 4). Opportunities of online shopping can be restricted by internal and external constraints on behavior. It is important in expl aining human behavior since an individual who has the intention of accomplishing a certain action may be unable to do so because her environment prevents the act from being performed. Moreover, there are some barriers which have contributed to the unwillingness of Malaysians to shop online because they afraid their personal information will be stole or misused by others. Despite the high potential of online shopping in Malaysia, there is still lack of understanding concerning the online shopping and its impact on marketing. Consequently a framework is needed to structure the complex system of effects of these different factors, and develop an in-depth understanding of consumers’ attitudes toward internet shopping and their intentions to shop online. 1. Objectives of the Research The objectives of this study are; 1. To determine women shoppers’ shopping attitudes towards website design. 2. To determine women shoppers’ shopping attitudes towards reliability of online retailer. 3. To determine women shoppers’ shopping attitudes towards online shopping customer service. 4. To determine women shoppers’ shopping attitudes towards trust on online retailer. 1. 4Scope of Study Literature Review Factors influencing online shopping intention toward online shopping have been researched and documented in the context of traditional consumer literature. A review of empirical studies in this area shows that the theories of Reasoned Action (Ajzen amp; Fishbein, 1975) and Acceptance Model (Davis, 1989) are among the most popular theories used to explain online shopping behavior. Therefore the theoretical framework f this study is based in these theories. Online Shopping Perceived Benefit Perceived benefits are advantageous results derived from attributes. The benefit can be physiological, psychological, sociological, or material in nature. Within the online shopping context, the consumers’ perceived benefits are the sum of online shopping advantages or satisfactions that meet their needs or wants. There are many differences between a physical store and its electronic counterpart. Most of the previous online shopping research has focused on identifying the attributes of online stores that promote success (Davis, 1989; Liu amp; Arnett, 2000). Previous studies of online shopping have established two categories of benefits; intrinsic and extrinsic. Both are important in customers’ selections to patronize the online stores. Extrinsic benefits include features such as wide selection of products, competitive pricing, easy access to information and low search costs. Intrinsic benefits include features such as design and color. Research Framework The key components of the research framework for consumer attitude towards online shopping can be seen in Figure 1. Website Design| | Online Shopping| Reliability| | | Customer Service| | | Trust| | | Hypotheses: A series of testable hypotheses were developed from the proposed research model, as shown below: Hypothesis 1: There is a significant relationship between web site design and online shopping. Hypothesis 2: There is a significant relationship between reliability of online retailer and online shopping. Hypothesis 3: There is a significant relationship between customer service and online shopping. Hypothesis 4: There is a significant relationship between trust on online retailer and online shopping. In general, base on the hypotheses, the research framework will be focusing on four factors as independent variables and propensity to shop online will be the dependent variable. . e. for the hypothesis 1, 2, 3 and 4 which are focusing on Web Site Design, Reliability, Customer Service, and Trust, it is hypothesize that there should be a positive relationship that would likely to influence the online shopping. Research Methodology To undertake this project, two types of data will be gathered. i. Secondary data This type of data will be used extensively in literature review to provide the framework of this study. Textbook, journals and internet shopping reports will be the sources of this desk research. ii. Primary data This type of data will be the main instrument used in evaluating the factors affecting women shoppers’ online shopping attitude and purchase intention. The process of gaining this input is discussed next. In doing so, the rest of this section organized into four main areas; the research design, the target population and the sample size, methods for data collection, and data analysis and interpretation. The research design In getting the shoppers data, I choose to employ descriptive research over exploratory or causal research. This type of research is suitable when a study intends to produce accurate description of variables relent to the decision being faced, without demonstrating that some relationship exists between variables. This description fits well with the objectives of this study. In addition, a cross sectional studies is elected over longitudinal studies. The former allow the researchers to assess to a larger number of customers, thus enabling them to produce a more representative data. Through this method, data is typically cross tabulated against each other to answer specific issues. This kind of data is meaningful to companies that appeal to many segments of the markets such as internet shopping. The target population and the sample size In line with the scope of the project, the population refers to the female employee of Universiti Malaysia Pahang (UMP). To further define the population, this study will only examine the behavior of women shoppers in the age bracket 20 to 55 years old. The sample elements will be chosen using systematic sampling. Within this pool of shoppers, a sample of 200 shoppers will be selected. This sample size is considered appropriate. Roscoe (1975) for instance stated ‘samples sizes larger than 30 and less than 500 samples are the appropriate for most research. Likewise, Sekaran (1994) agrees that 500 samples are the appropriate upper limit for the sample size. Methods for data collection Since cross sectional study has been chosen for this study, data will be collected through questioning. Using this method, the respondents will be identified systematically and to aid questioning the shoppers, a set of questionnaire will be designed. The questionnaires will be distributed through online and respondents will be invites through UMP Portal.

Thursday, November 14, 2019

The Engineering Service Division of the Federal Government :: Federal Government Engineering Essays

TABLE OF CONTENT INTRODUCTION 2 PROBLEM 2 ANALYSIS OF THE SITUATION 3 Groups and Teams 3 Power and Politics 7 Motivation 12 ALTERNATIVES AND SOLUTIONS TO THE PROBLEM 14 SOLUTION: 16 IMPLEMENTATION PLAN: 17 JUSTIFICATION OF THE SOLUTION 18 Introduction In the Federal government, 14 divisions composed the administrative service division. The engineering service division was a smaller part to a government research laboratory. Their purpose was to design and manufacture equipment needed for experiments. There are four formal teams: the Design and Drafting Branch, Planning and Production Branch manufacturing Service Branch and the Engineering Service Branch. There are 50 people in the design group which was divided into three subgroups: two drafting sections and one checking section. There was a consistent flow between the branches that enabled projects to be completed in an efficient manner. The engineering service division worked competently with no manager for nine months. At this time, Francois Duplessis succeeded Josie Maguire, who previously held the management position. As the corporate consultants we will analyze the company current situation. Problem The recent change in managers within the Engineering Services Division has caused some concern for the success of the company. Francois Duplessis has developed various changes in the workplace. The changes had cause the group to be less cohesive due to poor communication and conflict. Their level of interdependence was altered which made tasks harder to accomplish. Duplessis did not effectively use his power in order for the laboratory to succeed which resulted in organizational politics. The designer and engineers were content with working together to reach their goals in the organization, therefore, being more independent caused their overall motivation to decline. Analysis of the Situation Groups and Teams Within the Engineering Services Division, there were formal teams and communities of practice. A formal team can be described as â€Å"groups of two or more people who interact and influence each other, are mutually accountable for achieving common objectives, and perceive themselves as a social entity within an organization† (McShane 234). While communities of practice are â€Å"informal groups bound together by shared expertise and passion for a particular activity or interest† (McShane 234) The formal teams consisted of the Design and Drafting Branch, the Production and Planning Branch, the Mechanical Shop Branch, and the Electronic Services Branch; all of which were mandated by management.

Monday, November 11, 2019

Obstacles in intercultural communication Essay

Introduction As industry and trade continues to spread globally and communities intermingle, the difficulty of language barriers becomes more prominent. This barrier includes not only language, but a way of thinking also. Simply learning a language does not infer that the culture of the language learned is comprehended. This can lead to major communication difficulties in all areas: intercultural marriage, working or teaching abroad, relocating to another country, and negotiating any aspect of daily life. Intercultural communication demands much more than simply speaking a language; it demands good listening skills, an open mind and the ability to step outside one’s own culture mentally. This type of learning doesn’t happen with everyone, but with some sense of adventure and the willingness to see beyond one’s own mind set, it is rewarding for both parties. This paper will look at various obstacles to intercultural communication, how they occur and suggested methods for circumventing them. Wherever we are born, our culture defines us. We may be American, but from the South, very different in culture from the West Coast. Every country has its own sections of culture, ethics, morals and dialects. When different cultures come together and attempt to communicate, even in each other’s languages, difficulties arise due to culture more than language itself. Even though nations have varying cultures within them along with a common language, the variance is not enough to cause the difficulties that arise when people of two very different cultures interact. Perceptions, values and beliefs are the root of cultural differences (Anna Jones & Xuan Quach, 2004). First of all, bridging the gap in regard to intercultural communication involves perception. People of different cultures perceive things in different ways, according to the way they were raised. Perceptions in terms of beliefs and values are learned early in life, then they become an integrated part of an individual’s way of thinking; the way the individual conducts his or her life will bring about societal consequences that are wide and varied. According to Jones and Quach, awareness of perception is the beginning of understanding. What works well for one culture may disgust or offend another, and these things may not be obvious. What is â€Å"common sense† in one culture will not be to another. Therefore, knowing another language does not introduce an individual to a culture. Culture is easy to observe, but not to define, since it is based upon perceptions. Culture is basically learned behaviors shared among people who, for the most part, share the same language and live in the same place (Richard Brislin, 2002). Culture is passed on from generation to generation not specifically through overt teaching and learning, but through familiarity and repetitive exposure. Culture is person-made behaviors, collectively. Contributors to culture may be climate, topography, economics and technology (or lack of it), but is people that make the culture around these external factors. An individual from a technologically advanced culture would have some amount of difficulty understanding an individual from a Third World culture, and vice-versa. The individual from the ease of high-tech life will have difficulty understanding the slower and less frenzied ways of a low-tech individual. In this case, we can compare Americans to rural Mexicans. Americans expect services and tasks to be accomplished expediently and efficiently. Rural Mexicans (and even Mexicans in cities) do not have the advantage of equipment and technology to expedite tasks such as landscaping, home repair, even making a driveway. They work with hand tools and the work is slow. They do not set time limits in terms of â€Å"deadlines† as Americans tend to do. Therefore, an American living in Mexico would need to understand that while the job will eventually get done, it might not get done as fast as it would back at home. This is an example of differences in value. Americans tend to value speed and efficiency, and do not tolerate having to wait very well since technology has made nearly everything on-demand. A very good example of potential culture clashes can be illustrated in the following conversation, between an American living in Mexico and a Mexican technician who is to install a satellite dish (A = American and M = Mexican).

Saturday, November 9, 2019

Company G 3 Year Marketing Plan Essay

Company G develops products that improve the lives of consumers with innovative electronic technology and reliable build quality. We believe that our new Radio CD recorder does just that, it improves the lives of our consumers and gives them a product they can rely on because of our product build quality. Our product is a solution for consumers who would enjoy the convenience of having their favorite radio programming at their disposal. This sample-marketing plan demonstrates the strategies employed to place our new product in position to reach our profit potential. Company G provides consumers with not only reliable appliances but appliances that are cutting edge in design. Our company keeps an eco-friendly attitude in mind during the process of producing our products so that waste is eliminated. Solutions have been utilized to reduce maintenance costs, equipment costs and other costs associated with producing our products. Mission Statement â€Å"We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solution.† The Product The features of the Radio CD recorder include a CD player, radio, CD quality radio recording, small to medium build design for portability, strong light weight construction for portability, timer radio recording for use while away from home, a quality antenna for radio signal strength, five hour rechargeable lithium ion batteries for ease of portability, power cord for home use, a USB outlet for all mp3 device compatibility, and easy to operate controls that can all be done from a wireless remote control. These features give consumers the freedom and convenience to use our product in a variety of ways. Build quality of our product surpasses all that is currently in the market and improves the overall radio experience for consumers. Consumer Product Classification Our consumer product classification falls under a shopping product. Consumers will buy our product only after comparing other radio products price, quality, color, and style. Consumers have limited information as it relates to our product and will gather information during the buying process. Our product can also be seen as homogenous, as there is an array of other radios on the market. Target Market Our focus is on Caucasian female college students between the ages of 18 to 25. Majority of our consumers will be working part time jobs and have incomes ranging of $15 to $25K annually. Most of our consumers will be living on a college campus or apartment, and room mating with friends and or living at home with parents. We will market to tech savvy female college students that look for value in their limited amount of spending on electronic products. Also, our consumers will be music lovers that enjoy listening to the radio during studying and leisure time. The consumers purchasing our product will have a limited amount of space for many different products and will be looking for a product that can combine many of their other products all in one. Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model Competitive Rivalry: According to the amount of products available, rivalry intensity is high. What makes for a high intensity of rivalry includes competitors aggressively targeting each other’s markets and aggressively pricing products. Also, competitors are of equal size and market share and industry growth is slow. Lastly, industries fixed costs are high which creates intense competitive rivalry. Threat from New Entrants: Threats from new entrants are low. Reason being is because of significant upfront capital investments required to start this kind of business. Low barriers of entry are also evident by limited access to proprietary technology and proprietary production material inputs. Furthermore, distribution channels are difficult to access, which also causes low barriers to entry. The Internet has very little impact because of high technology development cost and high manufacturing costs. Threat from Buyers: In researching, buyer power has shown to be low with our product because buyer bargaining power is low. Sellers are concentrated compared to buyers and there are few sellers with many buyers, which makes buyer power low. Furthermore, consumer switching costs are relatively high and buyers would not easily be able to produce our products themselves, further supporting that the threat from buyers is low. The Internet can have an impact should buyers ban together on social networking sites to demand discounts. Threat from Suppliers: Threats from suppliers are high. The new technology that has gone in to producing our new product has been developed and is not mass-produced. Suppliers are few and buyers are many. Suppliers can also forward integrate and begin to produce our product themselves. This will impact how our company will be able to continue delivering our product at a reasonable price because suppliers can use the Internet to sell directly to online shoppers. This will have an impact not only on product price but also our distribution and marketing process. Threat from Substitutes: The threat of substitute products in the market is high. Consumers have the option of purchasing similar radios that record on cassette tapes with low switching costs. Also, the cassette radio recorders are cheaper than our product, which also makes a high threat substitute. But, when it comes to quality of both our product and the substitute product the threat of the substitute is low because our product is of higher quality. Before our product, consumers’ only option to record their radio shows or songs would have been to manually record on cassette radios. The Internet allows fewer barriers for substitute cassette radios to be sold online for less money than our product. SWOT Analysis SWOT is useful technique for understanding Company G’s strengths and weaknesses, and for identifying both opportunities open to the company and threats the company faces. What makes SWOT so important is that it can help bring to light opportunities that can be utilized as an advantage. Also, by understanding the weaknesses of our company, we can be ready to take care of and fix potential problems before they happen. Strengths – Our engineers and designers who develop our innovative products is our first strength. This is one of our core competency’s that gives our company a unique advantage over other companies. We can market how we employ the best and most qualified workers, which brings value and quality to the consumer. – An excellent relationship with current suppliers is our second core competency strength. These relationships have been built over time and are difficult to replicate. This gives us an advantage in that we can make our products available with few delays. – Efficient production process is our last strength that allows us to minimize waste in producing our products. We can market our product as being eco-friendly by minimizing waste in the environment. Furthermore, our products are readily available for restock as needed at any time should demand increase. With our products having an efficient production process they can be made with high quality, fr ee of defects. Weaknesses – Target market consists of college students that don’t typically have much money. Our typical target market will be part time working college students. This target market has yet to start their professional career and have a myriad of costs as they try to earn their degrees. Their costs may just be too high to warrant another electronic purchase. – Consumers may be reluctant to change from their lower priced radio cassette recorders to our new higher priced radio CD recorders. Consumers don’t like change, and if they have a radio that have some of the features our product has, they may elect to save money and stay with their old product. – There are a multitude of substitutes in the market that do very similar things to our product. Having consumers understand and feel a need to have an all in one product that has a combination of features that other substitute products have will prove to be difficult. Opportunities – Our product will be the first on the market that offers a CD recorder and recorder timer in an all in one system. There is no other small appliance exactly like our product and we may have an opportunity to change the way we all use radios. – The music related electronic device market is currently a hot trend. Many other electronics that combine phones with music players are dominating the market. Our product has an opportunity to capture a big piece of the market share by combining radios with new CD recording technology. – We can make radios relevant again in the twenty first century. Radios have been around for decades and have become somewhat obsolete to newer alternatives like mp3 devices. Their is an opportunity to offer a product that we all have utilized and make it a viable option for today’s tech savvy consumer and change the way they live. Threats – A potential lawsuit from music companies and artists for copyright infringement is a major threat. Our product will allow consumers to easily record copyrighted music to CD where they can than distribute the music online. This could potentially bring legal trouble to Company G. – Other established companies could not only develop similar products but also even better technology in the future. Competing companies can allow us to take all the risk in bringing our new product to market and if it does well, they can than reproduce something very similar and threaten our market share. – Copyright laws in the future may change, no longer allowing radio recording. The laws are constantly evolving, especially when it comes to the area of music recording. There is a lot of grey area when it comes to recording from the radio and our product could be the catalyst used to bring tougher restrictions on radio recording, making our product illegal to produce or own. Market Objectives Product Objective – Inform target audience about the value our product brings with the list of features and benefits that lead to a 10 percent gain in the small appliance radio market in one year. Price objective – Pricing range will be $79.99 to start for the first six months in order to attract consumers and gain market share. After six months price will move to $99.99. Place objective – Distribution channel length will be short. Distribution will move from producer to wholesaler to retailer to consumer. Wholesaler will warehouse products in various locations, to keep up with supply and demand as needed. Orders will be palletized and ready for shipment with in 30 minutes of each order placed. All products will be out fitted with radio-frequency identification for tracking and monitoring of our products every six months. Promotion objective – Increase product sales and new product awareness among target audience by 25 percent in the first year of product release. Bringing together this marketing mix gives our product the best possible chance to be successful. Showing our target audience the value in our products through price and features will be key in our consumers purchasing our product. Furthermore, by utilizing our introductory low price and taking advantage of short channel length will insure that our product not only attracts the attention of our target market but also allows our consumer to have easy access to our products. Lastly, the objectives we have set to increase sales and product awareness will insure that our product is known among the market and is a success. Marketing Strategies Company G’s market strategy will include the four elements of the marketing mix which includes product, price, place and promotion strategies. Each element will include three strategies each with a brief description. Product Strategies – Quality as a product strategy will be used in order to win repeat customers in the future. Consumers are frustrated with products that simply do not work or last. By giving our target market an item that is made with quality, our consumers will be more willing to purchase another item in the future and it will overall improve their life. – Development of product lines is our second strategy. The purpose of including a product line strategy is to grow the company’s position in the market place. Also, it allows for even more opportunities for more consumers to purchase our products by having specific needs met for different consumers. – Product design is our third and final strategy. Shopping products are an important factor in that they need to appeal to a consumer’s image. This will allow the product to be more attractive to the consumer and easier to purchase. Having an item aesthetically pleasing will likely be used more and noticed more amongst other products in the department store and at home. Price Strategies – Cost plus pricing strategy will be used to insure that products are sold with a profit. That way no matter whether we mark up or mark down our prices we will make sure to prevent financial losses on our products. – Penetration pricing strategy will be utilized in order to attract customers and gain market share. Penetration pricing will be in affect for the first six months of our initial product offering. – Psychological pricing will be used to have a positive psychological impact on consumers when purchasing. Consumers are more willing to purchase when they feel they are getting a good deal or value for their purchase. Place Strategies – Producer to wholesaler to retailer to consumer will be how we bring our product to consumers. This traditional channel is a simple but cost effective way of providing goods to our consumer in a quick and efficient manner. – Using a wholesaler is the second strategy. This would allow wholesalers to take responsibility of distributing goods to retailers and distributors. By placing multiple wholesalers in strategic areas we will be able to have our product available should demand rise at any time. – Intensive distribution is our third and final place strategy. Using an intensive distribution strategy will allow us to distribute our products through all available channels in order for consumers to purchase our products anywhere. This makes it convenient for consumers to purchase our products.

Thursday, November 7, 2019

Direction and Purpose Essays

Direction and Purpose Essays Direction and Purpose Essay Direction and Purpose Essay Metaphors provide originative images for readers. They give spirit to literature and let free reading of a piece ; thereby doing a conversation in a narrative. an image in a verse form. a symbolism in the secret plan and such. more interesting. Through the usage of such a figure of address. the images are laid bare and presented fresh. This creates an interaction between the reader. the writer and the piece ; as readers are made to analyse the images presented and the thought that the metaphor is seeking to present. It seems the verse form. Manila . expeditiously develops the metaphor that is the Philippines society during the colonial epoch. through a timeline. It takes the job of colonial Manila into the modern Filipino mentality. The verse form begins with an debut [ Lines 1-3 ] . which gives us the first glance of the similarities between the metropolis of Manila and the anchorite crab. The wining stanzas [ 4-8 ] elaborate the physical conditions of the country’s capital and eventually. the verse form concludes [ l9-14 ] with the outlook upheld by the state. To appreciate how metaphors lay au naturel Espino’s Manila . allow us analyse the imagination create in the verse form. line by line. Unlike most verse forms. Manila begins with an epigraph from Nick Joaquin. which reads: Dust and pediculosis pubis. dust and pediculosis pubis. We can presume that this quotation mark gives a foreview of what Federico Espino’s verse form will foreground. Though really small is conveyed in this line. we are able to say that the metaphor will keep significance to the verse form proper. Dust may be described as either something that depicts age or some remains of an detonation. We besides know of pediculosis pubis as an animate being that crawls and has claws. Pediculosis pubiss are besides able to last on land for short periods of clip and can literally populate on dust. Manila begins with the line: A anchorite crab beside the tide of times. if we look at the construct of the anchorite pediculosis pubis as a description of Manila. the line simply tells us that clip has passed. It tells us that Manila has an old history and that it has endured much. The following line: She bears the hints of her former homes/ the shells of foreign civilizations and the sludge. tells us that the country’s history contributes much to its individuality. The metropolis has withstood much to the point that it is now stray and delayed in comparing to the developments of other states. The former homes are the shells that the crab has already left buttocks. The foreign cultures such as that of the Spanish. British. Nipponese and Americans have all freed the state. yet their influences – dating back to colonial times – still linger. But as anchorite pediculosis pubis changes its shell. Manila now looks for a new shell of protection as she enters another epoch – whilst seeking to retain its individuality. Even with the passing of clip. the mix of civilization is still protected and preserved. which the storyteller describes as both positive and negative – connoting that though the aliens have given us a rich civilization. they have made us digest much slime and crap ( sing that sludge is a gastropod’s mucous secretion secernment ) in order to take what was justly ours – freedom. In the succeeding lines: Now she looks for nutrient as little moving ridges comb/Upon the shore where spots of driftwood lie . we now see a way in the verse form. Again it foreground how the anchorite crab hunts for something and we now see she looks for nutrient. Keeping in head that nutrient is parallel to life – since it is necessary in prolonging life – the anchorite crab looks for nutriment in a topographic point which apparently has really small to give. From Nick Joaquin’s Sa Loob ng Maynila . we understand the desolation in the metropolis when it served as the centre of the revolution. and we see that get downing anew is hard when 1 is left on what is being portrayed as a abandoned island. As expected. she finds nil in her hungry quest/ Alternatively she hears the strident seagull’s cry/ Which is a shriek beyond the rockbound nest. In these lines. the sea gulls – natural marauders of the anchorite crab – are foreign states. We can presume that non merely are we looking up at the sea gulls but that they are besides in a place to take advantage of us. In relation to the Philippines’ history. foreign states are surging. Other states advancement and it is a jeer when – ironically – the states we defeated contending for our independency are now more stable than we are – they still rise above us. We are still beneath them in a sense to the point we have to creep in order to acquire anyplace. These lines are simply making the image of a 3rd universe state. All seems ineffectual. particularly when you have nowhere else to travel. It mocks her as she crawls upon the sand- The sidewise motion of the anchorite crab/ Which Dylan saw on a deserted strand/ And used as a metaphor in runic letters that throb It is possible that Dylan represents a alien ( since it is a typical name for an American male child ) and he saw our aimless wandering and toke advantage of it – nevertheless. this is more of a intuition than a legitimate statement. What is clear though. is the point of our crabwise motion. which is the natural way a anchorite crab follows. By this we can agree that the motion has become unconditioned. We are non traveling frontward. We want so much. yet work so small. Possibly. these lines besides imply that we search in all the incorrect topographic points. With life. Yes. this metropolis is a brace of claws/ Creeping. crabbing with all its tragic defects. These last lines of the verse form sum up the purpose of the full verse form. Here it is implied that the people of the Philippines are cognizant of the harm in their society. Slowly. about lifelessly. the Filipinos effort to travel through the things we dislike in our state. We complain so much yet we do really small – and possibly that is our ruin. True there is no prefect state. but in most states you see a patterned advance. In mention to Nick Joaquin’s opening epigraph. possibly the dust is the remains of those states that one time colonized us. We neer bothered to clean up what was left to us – good and bad. Espino intimations that possibly that is why we are non traveling frontward. there is excessively much to repair all at one time. And this can be related to what we call crab mentality or the Filipinos’ attitude of clawing at those who have gotten in front to draw them back once more. We creep and crawl in our ain defects – in our ain errors – alternatively of picking ourselves and walking. It is our ain claws that hold us back. The generalisations made by Espino are obvious. Though the rubric is Manila is it clear that the metropolis. being the heart of colonial Philippines. is a synecdoche for the full state. And when all facets of Espino’s Manila are examined. we see that the metaphor is in the intricate. descriptive design of the Philippines as a anchorite crab trapped on a abandoned island. Though she is trying to get away. she is creeping blindly in no peculiarly way. It seems non much has alteration. Though Manila was written a long clip ago. it is comparatively surprising that the text pigments Manila in a sad. accurate mode. We fought for our freedom. Now we simply struggle with it. It seems our state can non make up ones mind independently ; like a anchorite crab. we depend on our symbiotic relationships. We can non last entirely and we rely on what can be give to us by those who protect us. The dependance relayed in the verse form explains why we have no way. no intent. and no resources. We are – genuinely – stuck.

Monday, November 4, 2019

The clergy's involvement (an aspect of the Iranian Revolution) Research Paper

The clergy's involvement (an aspect of the Iranian Revolution) - Research Paper Example Hence, according to our opinion how could this man provoke a revolution? The Revolution In 1978, the youngsters and the working class of Iran protested and challenged the Shah’s army SAVAK, the most hated and powerful army used for repression in the entire world. When the masses were on roads, many soldiers of this army threw their uniforms and weapons away fearing the retaliation from the people. The reasons for their fear were due to the fact that they have been involved in brutal acts against innocent people of Iran. (Stempel 110) Under the rule of the Shah, industrialization of the country took place which resulted in massive unemployment, which ultimately played an important role in the revolution. The movement led by the oil workers was very important. At the crucial moments, these workers did not move since they knew the importance of oil industry for Iran, hence leading to the end of the Shah’s regime. This was the first time in the history of 14 years that thou sands of Iranians dwelling in slum areas, protested against the Monarch. The movement was basically started by the labour working class and the less-privileged classes of the urban population opened the gate of the protests in July 1977. This also involved other sectors of the society like the traditional clergy and the intellectuals who were disturbed by the attitude of the foreign companies and the economic boom in the country. The largest recorded protest in the history took place with around 2 million people on September 7, 1978 in the city of Tehran. To these protests, the monarchist regime retaliated by killings of thousands of innocent protestors and imposing martial law in the country. This resulted in strikes by the working class. One of the massive strikes was of the 30,000 people from the working class of the oil industry, which affected the country’s economy to still. This was the opening up of another massive strike where the working class started taking over hos pitals, factories, universities and offices of the country. A committee of the democratic workers was organized and named as Shoras, their purpose was to either sidestep or confront the owners and the managers. The committees were also formed around local mosques consisting of the slum dwellers, which played an important role in assisting the clergy taking control of the movement. They also guarded their neighbourhoods from Shah’s army. The significant forces were People’s Mujahidin guerrillas, people’s Fedayeen and communist Tudeh party, who played a key role in mobilizing the urban revolts. In February, 1979, with the help of a rebellion from the Shah’s army, made it possible to pave the way for Ayatollah Khomeini along with clergy and liberal capitalist politicians for gaining control and seize power. Ayatollah Khomeini, who had just returned from the exile, successfully captured the leadership of the movement which was initiated by the labour class. H owever, Mroue (159) observed that there was no coordinated attacks on the capitalism system by the strike comittees. Also, to ntoe that there was not much coordination observed with the institutions of the civil society. This was the gap which was filled by the religious bodies, which held a previlidged status in the Iranian society whereas other forces were shattered. Role of Islamic Clergy in the Revolution Fading of the ancient traditions of life and the growth of capitalism introduced several reactions both within

Saturday, November 2, 2019

Social Impact Paper Essay Example | Topics and Well Written Essays - 2250 words

Social Impact Paper - Essay Example Many such technologies may lay claim to having been the key milestones in this path of human development. These claims are validated by the impact they have had on human beings and the changes in societal patterns that have resulted from such technological inventions and discoveries. The invention of the wheel is often considered as that which has had the greatest impact on human progress (1). In the same line of thought then the invention of the internal combustion engine has a strong impact on the sped and direction of human progress since its invention, not so long ago in the history of human progress. The impact of the internal combustion engine on human progress has been on a broad. Within the limits of this paper it is not possible to deal with every aspect of social impact that the invention of the internal combustion has. Therefore, this paper limits itself to evaluating the social impact of the gas powered internal combustion engine from the limited perspective of contribution to human progress in overland transportation, with particular emphasis on automobiles and the manner in which it has impacted on society. History The basic technology involved in the internal combustion engine can be truly said to be derived from the gunpowder engine developed in the seventeenth century. Two centuries were to elapse before the technology involved in the gunpowder engine could be harnessed into the internal combustion engine. ... Though passenger cars were developed using steam engine, the best use of steam engines was seen in the engines developed for hauling the locomotives of the train. The deficiencies of large engine size and lower efficiency made the steam engines unsuitable for widespread use in passenger vehicles. By the second half of the nineteenth century the search was on for a more efficient engine (2) Technological advances occur in what appears to be a predetermined sequence, one setting the ground for the other, and when the right idea is seeded into this advance of technology, further advances are made (3). The fundamental idea of the internal combustion engine gas was conceived through the principles contained in the gunpowder engine and the steam engine. The reason for the idea progressing to reality was finding the ideal fuel for the internal combustion engine. In the nineteenth century the availability of coal gas and petroleum removed this barrier to progress in the development of the ga s powered internal combustion engine (2). The high energy fuel of petroleum in a mixture with air on ignition produces a rapid and powerful explosion. From 1860 to1880 the means for harnessing the energy of these explosions to power an internal combustion was under active experimentation and the results were soon forthcoming. Most of these experiments were in Germany and not surprisingly the early results sprang from Germany. Two sets of pioneers of the internal combustion engine using petroleum products emerged in the form of Daimler and Maybach on one side and Karl Benz on the other side. While Daimler and Maybach delivered early initial results of an internal combustion engine that could be used on two-wheelers, Karl

Thursday, October 31, 2019

Political Power in France 1780-1815 Essay Example | Topics and Well Written Essays - 1250 words

Political Power in France 1780-1815 - Essay Example The period 1780-1815 was marked by various happenings in France. In the years before the French Revolution, France was experiencing difficult times. The cost of necessities had gone up tremendously. Bread, which was the staple food of the French, had its cost sky rocketing. The reason behind the price of bread going up was that a severe drought and extreme winter hit France. These conditions affected wheat yield which consequently affected bread production. Due to the law supply of bread and the high demand for the same from people, the prices went high. The poor Frenchmen could not afford bread. During the same period, King Louis XVI was in reign. He was weak and could not make decisions in time. He married Marie Antoinette with whom they lived lavishly at the expense of their countrymen. France was in huge debts following the policies of rulers before Louis XVI. Louis XIV and XV had used foreign policies that led France to costly wars. France was driven into deeper debts with the r oyal family and the nobility living lavishly. A taxation system that exempted the Nobility and Clergy was put in place. This was unfair since these were the well off people in society yet they were not to pay these taxes. All these and more factors that will be discussed in the paper will explain the unfolding that took place in France during the period 1780 to 1815. As mentioned earlier, the wars that were initiated by Louis XVI had put France in serious debts. Food scarcity was also becoming a very big problem. Economic problems were on the rise during this period. Suggestions by some ministers to tax the nobility were met with contempt. The problem of the serious debts was not going to be sorted if the nobility and the clergy continued to be exempted. By 1788, the attempts to salvage France from these debts were registered a failure. A meeting of the Estates-General was called by the King. The First Estate was made up of church members or the clergy. The second Estate constituted of the nobility, then the third Estate constituted of the remaining Frenchmen. The issue of classism was not uncommon during meetings. The third Estate, which constituted mostly of the Bourgeoisies, had the majority of members. The last meeting of the Estates-General had been held in 1614. Being the majority, the third Estate demanded greater representation in the house. Their demands were not met which led to their breaking away and forming the National Assembly. This group was the voice of the whole nation thereby challenging the King and the two orders. Liberalism that was fueled by the spirit of Enlightenment led to liberal-minded members of the clergy and nobility joining the National Assembly. The members of the National Assembly accentuated the need for the parliament in France being similar to that in Britain. These people swore to see to it that a constitution was written and sanctioned. The Tennis Court Oath as it came to be known was the movement by the National Assembly in their bid to get a new constitution for France. King Louis XVI, rallied up his troops against the supporters of the National Assembly, as well as, on the National Assembly members. Paris and Versailles were besieged by the King’s defense force. However, the king vacillated bringing the first act of the movement come to a stand. For the first time in the history of the French monarchy, Louis capitulated some of the power that was held absolute. This power had been considered absolute for over two centuries and many say that Louis XVI surrender jeopardized his authority over France. When France’s finance minister, Jacques Necker was dismissed, many were displeased. During the severe climatic conditions, food

Tuesday, October 29, 2019

Organizational and management styles Essay Example | Topics and Well Written Essays - 4250 words

Organizational and management styles - Essay Example It would be important to consider the various factors that determine the levels of efficiency in the management of educational institutions with particular reference to the mentioned universities. The theoretical framework of this study will anchor on various theories of organizational management. The theories shall be considered in terms of how they affect matters of policy and practice of management in the identified institutions. Case reviews on matters of educational management have revealed changing trends in leadership and management across the globe (Bush, 2010, p. 45). There is evidence of a determined shift from the traditional systems of leadership and management, which were more rigid to the current ones that seem to be more flexible. The traditional systems mainly involved a vertical structure where the leadership was at the top and made important policy and administrative decisions that affected the operations at all levels of the universities administration (Bush, 2010) . Educational institutions that adopted exclusivist policies of leadership favored this system. The current systems have evolved to embrace horizontal structures of leadership, in which policy matters and decision-making are handled at multiple points of the organization’s structure (McCaffery, 2010). Such developed kinds of leadership and management entail some aspect of devolution in which power is distributed evenly across various academic institutions. Both systems have important strengths and weaknesses. The increasing clamor for liberties and the advocacy for rights of the minorities have had significant impact on the levels and nature of leadership in American universities (Bush & Coleman, 2000). Gender and ethnicity are some of the factors that have been brought within the umbrella of the management and leadership structures of American universities (McCaffery, 2010). Such leadership styles have impacted positively on the nature of leadership by embracing certain qual ities that are essentially aimed towards responding to the call for harmony in the processes of leadership. Proper management techniques require constant attention to the interests of stakeholders in ways that multiply the importance of normal discourse (McCaffery, 2010). One of the advantages of the top-down leadership structures and management style includes quick decision-making processes (Morrison, Briggs & Coleman, 2012). The leaders make decisions without much consultation, which saves time and affects positively on the speed and efficiency of processes. In some cases, such styles of management feature less bureaucratic challenges since fewer people and fewer processes are involved in the decision-making processes. On the other hand, the same systems are notable for lack of motivation in the lower cadres of management because other people in the organization are not involved in making important decisions within the organization (Walker & Dimmock, 2005). According to theorists of educational leadership and ma

Sunday, October 27, 2019

Compare and Contrast Cardiac and Skeletal Muscle

Compare and Contrast Cardiac and Skeletal Muscle Something that differentiates animals from other organisms is their ability to voluntarily carry out actions using their muscles. They do this by muscle cells changing length, which is known as contracting. There are three types of muscle, which are distinguished by their structures and functions. These are cardiac, skeletal and smooth muscle. Here I shall be comparing the structures of cardiac and skeletal muscle and looking at how their histological, structural and functional differences allow them to carry out their specific roles more effectively. Cardiac muscle is found only in the heart and causes contractions, in the heart called systole, which pump the blood out of the heart and around the body supplying the oxygen and other vital substances to cells. Skeletal muscle is attached to tendons, which in turn attach to bones. The contractions of skeletal muscles cause the tendons to pull on the bones, which results in movement of, for example, an arm. There is only one similarity between the structures of cardiac and skeletal muscles. Both their structures are striated (striped), formed by actin and myosin myofilaments. They are tightly organised into repeating patterns so that actin can slide over the myosin during contraction. Figure 1 shows one of those repeating units in cardiac and skeletal muscle, called a sarcomere. For contraction to occur in cardiac and skeletal muscle, the actin filaments slide over the myosin filaments in a process known as the sliding-filament theory. So in figure 1 the thin pink filaments would slide over the dark blue filaments (not true colours). Myosin heads are attached to the actin. Adenosine triphosphate (ATP) induces the dissociation of the myosin head, the myosin head then attaches again to the actin and eventually inorganic phosphate (Pi ) is released changing the angle of the myosin head, causing the actin filaments to slide over the myosin filament.  [1]  This causes a decrease in length of the I band but the A band always stays the same length. One of the main differences between the two types of muscle is in the way that their contractions are brought about. If one wanted to raise their arm, their brain would produce an action potential via the somatic nervous system (SNS). The action potential will lead to a muscle action potential and the T-tubules will depolarize and open calcium ion (Ca2+) channels, leading to cross-bridge cycling, where the actin and myosin slide past each other and cause the skeletal muscle to contract, lifting the bone with it. So the muscle will not contract without the input of the nervous system. Cardiac muscle is also connected to the nervous system. But as contractions are involuntary, cardiac muscle is connected to the autonomic nervous system (ANS). However, unlike in skeletal muscle, the actual action potentials that stimulate muscle contraction are created by myogenic cells in the heart. Myogenic means that it is the cells themselves that create the electrical action potentials, without the need for any external input. The cells are located in the Sino Atrial Node (SAN), which itself is located by the right atrium; the cells in the SAN are known as the pacemaker. They produce a pacemaker potential which sets the frequency of action potentials and thus the intrinsic rhythm of the normal heart.  [2]  The ANS, connected to the SAN, only modulates the heart rate, with the sympathetic nervous system speeding up the heart rate ready for the fight or flight reaction and the parasympathetic nervous system slowing the heart rate down. It is important that the heart is controlled automatically so that we are not conscious of the heart beating, because it would be almost impossible and probably exhausting for us to have to consciously think about making every single heart beat, especially when we are asleep. Moreover, because the heart is myogenic, there are benefits for transplants because the heart muscle can continue beating while the heart is being taken to the new body. Skeletal muscle must be under voluntary control so that every action can be carried out consciously, such as picking up a cup. If it were automatic there would be no conscious control of when the muscles should contract and our limbs would not be under our control. Nevertheless in reflex reactions, the skeletal muscle does come under the control of the ANS. For example, if ones hand was to touch a hot object, the ANS would react following a reflex arc of stimulus, receptor, sensory neuron, relay neuron, motor neuron, effector, response; the arm would automatically move away from the heat source. Generally, compared to the beating of the heart, there is no such pattern in our voluntary skeletal muscle contractions thus an automatic myogenic rhythm of action potentials are not required in skeletal muscles. Looking at a fasciculus from both a cardiac and skeletal muscle shows that they are structured slightly differently. Figure 2.1 and Figure 2.2 (see below) show simplified versions of the structure of both muscles. Figure 2.1 shows an example of skeletal muscle. It is made of long thin cylindrical fibres, each being innervated by a single somatic alpha motoneuron. The axon enters the muscle and branches, connecting to single muscle fibres. In cardiac muscle the fibres are linked together by a type of intercalated disc called a gap junction. Also the fibres are held together by adherens junctions. These strengthen the overall structure of the cardiac muscle so the forceful contractions in the heart dont tear the fibres. The gap junctions are vital for the functioning of the heart. They allow the electrical signals produced from the SAN to pass between muscle cells so they all contract in a synchronised way and the atria followed by the ventricles undergo systole.  [3]  The heart has Purkinje fibres that conduct the action potential so that they go from the SAN in the right atrium all the way to the left ventricle. Damage to cardiac muscle fibres may cause unsynchronised contractions. This irregular and fast contraction of the heart is called fibrillation. If this occurs in somebody, without treatment they are likely to die. It can be treated by a large electric shock delivered across the chest by the use of a defibr illator. This aims to stop and then restart the APs from the SAN and thus for the heart to beat regularly again. Cardiac and skeletal muscle will both react to a single action potential by producing a single twitch response. When the frequency of signals increase, skeletal muscles show summation, where two APs, which occur very close together, will result in one stronger response rather than two normal responses. Eventually a tetanus can occur and instead of simply undergoing a series of single twitches for each action potential, the muscle remains in a contracted state for brief periods, which is far more efficient. This tetanus occurs because the refractory period is a lot shorter than the time it takes for a single cycle of contraction and relaxation. In cardiac muscle cells however, the duration of the action potential is a lot longer, due to slowly activating calcium channels and the T-tubules being relatively longer. Because another action potential cannot occur until the response of the previous action potential has been completed, cardiac muscle cannot undergo a tetanus. This is extremely important for cardiac muscle because time is needed for the heart to sufficiently fill up with blood before the next action potential arrives. A tetanus would prevent this happening and the heart would undergo systole and relaxation (diastole) at times when there is very little or no blood in the heart. Again, fibrillation is likely to occur. Due to the fact that cardiac muscle relaxes fully between contractions, it doesnt tire like skeletal muscle does. This is a benefit for cardiac muscle because if ones heart started to tire one would get angina and some areas of cardiac muscle may start to die. Due to the heart being constantly active, a lot more ATP is needed in cardiac muscle cells than in skeletal muscle cells, which only contract when required to. Therefore cardiac muscle has a larger number of mitochondria than skeletal muscle. Cardiac muscle undergoes constant oxidative phosphorylation to provide the ATP required for the actin to slide over myosin and thus for the muscle to contract. This means the cardiac muscle also requires its own supply of oxygen and respiratory substrates to respire aerobically. These are supplied via coronary arteries, which branch off from the ascending aorta. Having this supply and consequently producing a lot more ATP, is very effective for contractions. Skeletal muscle though, does not have as many mitochondria because it contracts relatively less frequently and does not need the constant supply of ATP. Relatively there is a huge difference in the length of a cardiac muscle fibre and a skeletal muscle fibre. Each cardiac fibre is up to 100 µm whereas each skeletal fibre is between a few mm to a 10cm  [4]. A muscle fibre is also known as a muscle cell. Most cells, including cardiac muscle fibres (cells), have one nucleus. Skeletal muscle fibres have many nuclei along the fibre (figure 2.1). This can be explained by looking again at the lengths of each type of fibre. Each skeletal muscle fibre is at least ten times the length of a cardiac muscle fibre. It would not be very effective for skeletal muscle to have just one nucleus to supply the whole length of the cell. The rough endoplasmic reticulum, which is positioned in the cell near the nucleus, has ribosomes on its surface where polypeptides are compiled. Therefore even if the nucleus was positioned in the middle of the cell, any polypeptides or proteins will be synthesised near there and would require ATP to transport it to where it is needed along the length of the cell. As a result, it is far more effective to have many nuclei scattered along the muscle fibre. Cardiac myocytes (muscle cells) are relatively a lot shorter, thus one nucleus is enough to provide for the whole fibre (see figure 2.2). Aerobic respiration is vital in cardiac muscle. It is the main source of ATP in cardiac muscle and is as a result of oxidative phosphorylation. The main respiratory substrates in cardiac muscle are fatty acids  [5]  , and also carbohydrates. Approximately 1 2% of the ATP in the heart originates from anaerobic respiration in basal metabolic conditions. This can go up to around 9% in hypoxic conditions, but in any more extreme hypoxic circumstances not enough oxidative phosphorylation occurs so theres not enough ATP produced for cardiac contractions, and the cardiac muscle will begin to die. Skeletal muscles have three sources of phosphate to make ATP as and when it is required: creatine phosphate, glycogen and cellular respiration. The creatine phosphate gives its phosphate to an ADP to leave ATP and creatine. There is about 10 times the amount of creatine phosphate than there is of ATP, so this is provides a good source of ATP. Skeletal muscle only contains about 1% glycogen. It can though undergo glycogenolysis to convert glycogen to glucose-1-phosphate. This goes on to yield just two molecules of ATP, so evidently this is a limited source. Cellular respiration is the main source of ATP during lengthy exercise and when converting lactic acid to glycogen.  [6]   There are many differences between cardiac and skeletal muscle. Both have striations but beyond that, they have special unique features that make their functions more effective. The heart is myogenic making it self-sufficient whereas skeletal muscle is controlled by the nervous system. It is also vital that the hearts cardiac muscle works without any problems, as even the slightest of problems in the heart can lead to death. Both types of muscle are important to not only humans but all animals. Cardiac muscle, as previously mentioned, is vital to our existence; without it we could not survive as it is needed to circulate oxygen and nutrients around the body. Skeletal muscle allows us to interact with our environment with ease and for humans this is most important as it lets us drive a car, use a computer or walk to university for example. For other animals it allows them to chase prey or run from a predator. And if the muscles werent as effective, there may be less ease when carrying out such activities. Literature cited Gillian Pocock, Christopher D. Richards (2006). Human Physiology The Basis of Medicine. Oxford Core texts. Pages 84 85, Page 87 figure 7.6 http://www.ucl.ac.uk/~sjjgsca/MuscleCardiac.html Josà © Marà ­n-Garcà ­a Michael J Goldenthal (2002) The Mitochondrial Organelle and the Heart, Rev Esp Cardiol, Volume 55, Issue 12, pp. 1293 1310, ISSN: 1579-2242 http://users.rcn.com/jkimball.ma.ultranet/BiologyPages/M/Muscles.html